by Shane Lucas | Jun 17, 2015 | Blog, direct mail, tutorials
In this post we go over how to do a mail merge using Word 2013 and Excel 2013. While we do project manage and process large-scale direct mail campaigns for our clients, some of them also do smaller campaigns in-house. We have had a couple of clients that we do...
by Shane Lucas | Apr 20, 2015 | Blog, Websites
Starting on the 24th April Google’s new mobile friendly algorithm will be rolled out. Google are updating their search algorithm to include mobile friendly websites on all mobile searches. This isn’t the first time that have done this. There has been other...
by Shane Lucas | Feb 27, 2015 | Blog, Digital Marketing, Websites
A/B testing, also called split testing, is the practice of comparing two versions of something to see which one performs better. Marketers, developers and website designers use it to gain insights into visitor behaviour and to increase conversion rates. Despite...
by Shane Lucas | Feb 26, 2015 | Aust Post, Blog
Aust Post has announced from 2 March 2015 there will be changes to the price of some of their products and services including business bulk mail rates. Unfortunately Aust Post price changes seem to be coming more and more frequent. The price of bulk mail prices will...
by Shane Lucas | May 26, 2014 | Aust Post, Blog
On 2nd June 2014 Aust Post Bulk Mail changes will come into effect. There will be new categories for the following bulk mail services; Presort Letters, Charity Mail, Print Post, and Clean Mail. The old categories for Presort bulk mail and Charity Mail were Regular...
by Shane Lucas | Feb 14, 2013 | Blog, Digital Marketing
We just uploaded a new video to YouTube outlining how to set up a new list, create a sign up form, a opt-in confirmation form and confirmation thank you page. MailChimp is a fantastic tool to perform email marketing campaigns. It does take a bit of getting use to, and...
by Shane Lucas | Feb 4, 2013 | Adwords, Blog, Digital Marketing, Websites
Well if the old saying is a picture can tell a thousand words, a video must be able to tell a million.Well maybe not that many, but I am sure you get the idea.We were going to put an article together on Landing Page Optimisation and user experience, but to be honest...
by Shane Lucas | Jan 30, 2013 | Blog, Digital Marketing, Marketing, Social media
Well we must say, with the details recently coming out on Facebook’s new feature “Facebook Graph Search” it could seriously shake things up in the SEO world.If you are a local business that operates a brick and mortar operation and you don’t...
by Shane Lucas | Dec 4, 2012 | Adwords, Blog, Digital Marketing, Websites
Google Tag Manager allows marketers and businesses can install code with less hassle on their websites. No more bothering the IT department or your webmaster and waiting for them to install new code on the website.Just get them to install Google Tag Manager and your...
by Shane Lucas | Dec 1, 2012 | Adwords, Blog, Digital Marketing
Here is a great short 6 minute video that goes over the 5 pillars of Adwords success.1) Structure your Adwords account.2) Choose the right keywords and keep testing them.3) Write attention-grabbing ads and continually test your ads. Always have at least 2 ads running...
